You’re an independent contractor, entrepreneur, small business owner. You’re busier than busy and you need buzz for your biz, but you don’t have the time or money to commit to hiring a full-time PR agency. We get it, we really do. That’s why we’ve crafted a special 5-Part Building Buzz series just for you. This series will give you better insight into how brand building and communication strategy works, how to make it work best for your specific business, introduce you to tips & tactics you can implement regularly to keep ahead of the PR game. You’ll walk away armed with so many new ideas to jumpstart your brand buzz that you won’t be able to wait to get started, and you'll be working with a class of fellow entrepreneurs who become your new business contacts to help encourage you & keep you accountable along the way.

Dates & times for the next workshop series coming soon!

UPCOMING WORKSHOPS
PART 1: Getting Your Business Ready to Build Buzz
Dates & times for the next series coming soon!
You’ve got a rockin’ business idea, a solid new product, a fabulous new service you’re getting ready to launch. Now you just need to spread the word, right? Not exactly. The most successful public relations campaigns don’t begin with the pitch or the press release: there are several key elements a business should have in place before the start of any campaign. Without these elements in place, many public relations efforts fall flat. In this class you will learn what these key foundation elements are, what you can do to ensure your business is prepared for a PR campaign, brainstorm ideas to enhance your specific business, and get a glimpse of the topics that will be covered in the remaining series.

PART 2: The Press Kit & The Pitch
Dates & times for the next series coming soon!
Now that your business is prepped for public relations, it’s time to prepare your pitch and start spreading the word.This workshop covers:
* the anatomy of a press kit
* Do’s and Don’ts of pitching to the media
* how to pitch appropriately to different mediums, and
* tips on how to get your pitch and press release noticed above the hundreds of others skimming the desks of editors.
Attendees will work on writing a pitch in class and be able to address their specific business questions, needs & goals.

PART 3: Event Promotions & Community Relations
Dates & times for the next series coming soon!
Building buzz is so much more than just media relations. It’s building your brand across platforms to appropriate audiences in innovative ways.
In this workshop, we will:
* discuss how community outreach and partnerships can enhance your brand and help build buzz,
* brainstorm appropriate event marketing opportunities for your particular business,
* cover the basics of event planning, management and execution,
* brainstorm creative ideas for event promotion,
* review community outreach case studies, and
* discuss community outreach opportunities that make sense for your business.

PART 4: Online Branding
Dates & times for the next series coming soon!
No matter what your product or service, your business needs to have a strong online presence. This class will help you build a better brand online, and will cover:
* creating an online branding guidebook for your small business
* basic website enhancements you can easily implement that will make a big impact,
* the basics of using social media tools such as Twitter, LinkedIn and Facebook to grow your brand,
* blogging tips, and
* ideas for building your online community.

PART 5: Crisis Communications
Dates & times for the next series coming soon!
The most successful businesses not only know how to build buzz, but how to protect their brands. In this workshop, we'll cover:
* the critical elements every business should include in a crisis communications plan,
* steps you can take to help avoid bad publicity,
* how to appropriately respond to difficult situations,
* and we'll work on example scenarios specific to your business/industry.
This workshop will help you better prepare for the unexpected and the unthinkable.

Read more about our Social Media workshops here

Read more about our Business workshops here